Employer branding and recruitment

This hands-on guide offers you several concrete examples and models to map out the current company culture and build your image as an employer.

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  • What Is Employer Branding 01

  • Getting Started 02

  • Improving Your Employer Brand 03

  • Using Videos 04

  • Measuring Success 05

  • Tools & Technologies 06

Nowadays, employees have the power to choose their jobs in some industries. Rivalry to get the experts to your team is rigorous between companies, and employer branding plays a significant role in luring the employees. It is the most valuable asset in your HR toolbox when it comes to recruiting the best talents. Employer brand is forming in between your strategic brand building efforts and in the tiniest messages sent to the candidates and possible future employees.

From this handbook you will find following tools:

  • Two inquiries, to managers and employees, to map out the current state of company culture.
  • Employer Branding Canvas that helps you to pay attention to each aspect of employer branding and collect your notes.
  • Ideas about how to communicate your employer brand.
  • Examples of different kinds of career pages.
Make your employer branding easier and download this practical handbook!


Learn how Recright helped Volvo Cars moving away from a time-consuming screening process

Linda Wall, Recruiter, Volvo Cars

The recruitment process would have required more time from more people if we weren’t using Recright.”

Volvo Cars Developed a Digital Recruitment Process using Recright for its Global Graduate Program.